Steven Tyler
Mr. Ullmann led the development of a lifestyle collection inspired by rock ‘n’ roll icon Steven for Macy’s department stores. Through masterfully executed marketing and promotional campaigns, the Andrew Charles fashion collections saw huge success and select items sold out at Macy’s locations nationwide. The denim-based collection included graphic tees, sweaters, dresses, embellished tops, outerwear, and scarves.
Steven Tyler, legendary frontman of the rock group, Aerosmith, and then-judge on America's top-rated television show, American Idol, was the spokesperson and muse for the brand. He, along with his youngest daughter, Chelsea, appeared in the advertising campaign and made appearances at select Macy's stores to promote the brand.
To launch the brand at Macy's in Herald Square, NYC, a curtain was dropped from the retailer's iconic windows along Broadway to reveal Steven Tyler and daughters on the other side of the glass, live, and in person, to the shock and amazement of passers by.
In addition to the Andrew Charles fashion collections, a limited edition collection of scarves inspired by Steven Tyler's signature accessory, Rock Scarf by Steven Tyler, sold out at Macy's locations nationwide.
