Authentic Icon
To celebrate the 11th season of American Idol, America's #1 rated television program, Star Branding developed a capsule collection representing the fun, eclectic nature of the show's cast and embodying its musical spirit.
The collection, called AI - Authentic Icon, was available for a limited time corresponding with the season's run, exclusively at Kohl's stores, in the junior's and young men's departments, and online.
The brand was the result of a collaboration between FremantleMedia Enterprises, XIX Entertainment, Bravado, Kohl's, and Star Branding.
