resale platforms that inspire LOYALTY

Fashion resale is more than a transaction - it’s a way to extend exclusivity and deepen loyalty. We build resale platforms for brands grounded in trust through technology. Through strategic thinking and management, THREADLINE helps clients develop platforms that turn clothes into currency and communities into lasting value.

one-click resale

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STEP 1: DIGITAL PRODUCT PASSPORT

The physical item is embedded with a Digital Product Passport via an NFC tag or QR code. By tapping the tag with a smartphone, the user can access the product's unique digital ID. This technology is becoming mandatory for many products sold in the EU.

STEP 2: PRODUCT INFORMATION

The DPP directs the user to a detailed digital page containing all the product's information, such as materials, origin, design details and photos.

STEP 3: INSTANT LISTING

Within the product's digital page, a "one-click resale" option is available. Selecting this option instantly generates a complete listing on a partner resale marketplace, with all product details, images, and authenticity information pre-filled.

STEP 4: AUTOMATED PROCESS

When the customer triggers the listing, our technology platform automatically shares the product data with the marketplace. This removes the need for the seller to take photos, write descriptions, or take measurements.

STEP 5: AUTHENTICITY & VISIBILITY

The brand retains visibility into the product's full lifecycle. Digital authentication ensures that buyers are confident they are purchasing a genuine product.

STEP 6: DIGITAL STORYTELLING

Customers can add digital memories - such as photos, notes, or event history - to each garment, transforming resale items into living stories that increase emotional and resale value.

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